Home | Who We Are | Products and Services | Resources | Contact Us
Certified Product Marketing Manager

Launch Through Obsolescence/Refresh

Course Overview

Product marketing is the function responsible for ensuring the success of the product in the marketplace. It starts with a successful launch and continues as the product moves through growth, maturity and eventual decline. It is the function that initiates pricing actions, product focused marketing communications activities and represents the product to sales people, the channel and often customers. During this course, you will discuss best practice in product marketing that you can apply in your organization to improve the success rate of your products.

This course is complementary to "Certified Product Manager", which focuses on the front half of the product lifecycle.

Key Learning Objectives

  • Understand the "best practices" in the product marketing and how they can apply to the organisation
  • Develop a more robust marketing strategy for the product and product line
  • Manage the commercialisation phase of the product lifecycle more effectively (launch, growth, maturity, decline)
  • Help participants prepare for the AIPMM's  "Certified Product Marketing Manager®" exam

Who Should Attend?

This course is designed for anyone involved in the product marketing function, working with internal and external resources to launch the product and ensure its success in the marketplace

  • Product Marketing Managers, Senior Product Marketing Managers
  • Regional Product Marketing Managers
  • Marketing Managers who work closely with product divisions
  • Senior Management responsible for the product marketing function
  • Brand Managers who want a better understanding of product marketing
Continue to Course Outline >>  

“Certified Product Manager” and “Certified Product Marketing Manager” are registered trademarks of the Association of International Product Marketing and Management (AIPMM)

Marketing, Product and Product Lifecycle Management
Copyright 2005- 2013 PLM Associates